Vegetarian meat substitutes
Products available in supermarkets on the island of Ireland and consumer behaviours and perceptions
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About the report
This report provides an overview of the different types and the nutritional content of vegetarian, plant-based meat substitutes available online from a range of supermarkets on the island of Ireland. We also investigated consumer perceptions of the nutritional content of vegetarian, plant-based meat substitutes, their reported purchase, motivations and consumption of these products.
The products surveyed contain multiple ingredients, including ingredients added for flavour and texture. One quarter (28%) of the products surveyed were not a source of or high in protein and consumers need to be aware of this if relying on these foods as a protein source.
