Communicating to Consumers About Food Hazards in the Home
- Project start date: 1 August 2010
- Project status: Completed
- Project type: Food safety
- Discipline: Microbiology and food hygiene
- Principal researcher/s: Prof Patrick Wall, University College Dublin
- Collaborator/s: Dr Jean Kennedy, European Food Information Council, Brussels
Research objective
This project determined the precursors to food safety behaviour and decision-making processes of the 120 participants in the study.
This project investigated how different stimuli are perceived by different individuals, and ascertained the key psychological factors which underpin food safety decision-making processes and behaviour. Specifically, the ability to process new information; motivation to process new information; desire/perceived need to process new information; preferences for central or peripheral processing stimuli; perceptions and heuristics; trust and recall of risk messages were measured.
The outcome is a fuller picture of how different messages resonate with particular consumer profiles, and adds to the overall evidence base on which to build food safety messages for delivery across the island of Ireland.
Outputs
Research report
Other outputs
Peer reviewed articles
J. Kennedy A. Nolan S. Gibney S. O'Brien M.A.S. McMahon K. McKenzie B. Healy D. McDowell, and S. Fanning P.G. Wall, (2011),"Determinants of cross-contamination during home food preparation", British Food Journal, Vol. 113 Iss 2 pp. 280 - 297 http://dx.doi.org/10.1108/00070701111105349
Determinants of cross contamination during home food preparation (PDF, 200KB)
Jean Kennedy Sarah Gibney Aisling Nolan Stephen O'Brien M. Ann S. McMahon David McDowell Seamus Fanning Patrick G. Wall, (2011),"Identification of critical points during domestic food preparation: an observational study", British Food Journal, Vol. 113 Iss 6 pp. 766 - 783 http://dx.doi.org/10.1108/00070701111140106
Identification of critical points during domestic food preparation (PDF, 200KB)
Safefood campaign
Don't Take Risks
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